Book review: 101 Ways To Win An Election

A politician will be asked many questions during the course of their life. “Are you going to resign, Minister?” and “Did you threaten to overrule him?” are two less friendly examples. But for anyone hoping to launch their own political career, this book asks all the critical questions anyone aspiring to political office will need to answer if they are going to overcome what should be the first major obstacle to achieving power: winning an election. Never mind, “What do I believe in?” or “why do I want to do this?” These are questions you will have to answer for yourself. Mark Pack and Edward Maxfield are seasoned veterans of a number of successful and unsuccessful campaigns. There is no agenda here, other than to educate the reader as to how best to win whatever campaign they are fighting, be it for election to parliament, parish council or to the PTA. It is full of practical advice. Now on it’s third edition, it is first and foremost an essential guidebook on how to get elected. It is not primarily intended as a source of interest for geeky political bystanders like myself. Although it does fulfil that role too, it must be said.

Let us give a few examples from the text. Have you given any thought to whose votes your trying to win? If your answer to this is “everyone’s” then think again. You need to be more targeted than that. The bad news is, you’re not going to win everyone’s votes. The good news is, you don’t have to.

Are you campaigning for continuity or change? Are you trying to win new supporters or consolidate your position with existing ones? And how do you come across to the electorate? Are you, as Steve van Riel has suggested, Darth Vader (ruthless, but effective) or Father Dougal from Father Ted (caring, consensual but ineffective)?

The book tackles everything from broad strokes to the nitty gritty. How do you recruit a loyal campaign team? How should you deal with internet trolls? How do you deal with the media and get your voice heard? How do you drum home a consistent message without sounding robotic or repetitive? How do you attack your opponents without insulting and alienating potential future supporters?

It’s all here in what remains the definitive election campaign handbook of our times.

Book review: 101 Ways To Win An Election (Third Edition), by Mark Pack and Edward Maxfield. Published by: Biteback. Available: now.

Book review: Joe Biden – American Dreamer

At the time of writing, Joe Biden is around forty days into his tenure as 46th president of the USA. Anyone who becomes US president is interesting simply on account of the fact that they have managed to achieve that position. Biden is less charismatic than Obama and not as dynamic as Kennedy was but is certainly much less stupid and unpleasant than Trump. This quick, readable biography offers the perfect opportunity for curious readers to brush up and gain some basic knowledge of the new guy.

He has been around for a while. He is seventy-eight years old, older than any of predecessors in that office and older today than four of the five living former US presidents, Clinton, Bush, Obama and the defeated Trump. It is widely suspected that he only plans to serve one term, leaving Vice President Kamala Harris as the strong favourite to win the Democratic nomination in 2024. If he does manage to serve two terms, Biden will be eighty-seven by the time he leaves office in January 2029.

He is undeniably a member of the political establishment. He was elected as the sixth youngest senator in US history as far back as 1972. He was thus a senator at the time of the Watergate scandal. His first bid for the presidency was launched as long ago as 1987. His rivals for the Democratic nomination then included such long ago vanished political figures as Michael Dukakis, Jesse Jackson and Gary Hart. Biden’s own ambitions were undermined by claims he allegedly plagarised a speech by British Labour leader, Neil Kinnock, never a well-known figure in the United States.

The upside of all this is that Biden is very experienced, an attribute his now disgraced immediate predecessor so clearly lacked. Biden has had a long and successful career as senator and two terms as Barack Obama’s Vice President.

Tragedy has been a recurrent feature of his life. His first wife and one-year-old daughter were both killed in a car accident only weeks before he was first sworn in as a senator. His son, Beau, died of cancer in 2015, aged 46. Biden himself was almost felled by aneurysm when he was in his forties.

He is the only the second Roman Catholic to become president and the first former vice president to rise to the top job since George H.W. Bush in 1989. Even a year ago, Biden’s chances of winning the presidency looked doubtful. However, in November, he won, achieving more votes than any other candidate in US history and crucially comfortably beating Trump in the electoral college.

This is not a hagiography. Biden’s occasional lapses – his gaffes and occasional failure to support progressive causes – are not glossed over. But with American politics potentially entering a more compassionate and progressive phase after the unhappy turmoil of the previous four years, this offers a concise and readable insight into the newest resident in the White House.

Book review: Joe Biden – American Dreamer, by Evan Osnos. Published by Bloomsbury.

Book review: When America Stopped Being Great, by Nick Bryant

What just happened?

This is essentially the gist of the question answered in this excellent book by experienced BBC journalist and author, Nick Bryant.

For in 2016, billionaire reality TV star, Donald Trump was elected US president having promised to “make America great again.” It was not an original slogan, but it clearly resonated with the US electorate. We now know, of course, that the outcome was the exact opposite of what Trump promised. His presidency was an unmitigated disaster for both the US and the world. Compared to where it stood in the middle of the last decade, America’s standing both at home and abroad has been dramatically diminished.

Trump never said, of course, when exactly in history he considered the US to have been great in the first place.

As the starting point of his narrative, Bryant takes us back to 1984, the time of the Los Angeles Olympic Games, Ronald Reagan’s re-election and his own first youthful trip to the USA, “the summertime of American resurgence.” Bryant doesn’t gloss over Reagan’s weaknesses at all. He was essentially a film star in the White House just as Trump was a TV star and let his Hollywood-inspired concerns about ‘little green men’ and belief in astrology influence the content of potentially vital US-Soviet summits.

But 1984 was certainly a period when the USA seemed to stand tall. Bryant’s book is essentially the story of how conditions gradually shifted over the next 32 years resulting in the disaster of Trumpism, the unhappy period which dominates the last third of the book.

Reagan was partly to blame. Bryant argues “Reagan created a flawed blueprint, and showed that a president could achieve historical greatness without even mastering some of the basics of the job.” The Clintons were not blameless either. Bill’s behaviour set a new lower standard for the basic minimum morality requirement expected of a chief executive. Hillary didn’t help either by seemingly behaving as if she was almost insulted at the idea of having to assert her leadership credentials before such an unworthy foe in 2016. Her arrogant dismissal of Trump supporters as a “basket of deplorables” also did her immeasurable damage. George W. Bush was also at fault, setting a new low for the standard of presidential crisis response after Hurricane Katrina after 2006 which foreshadowed Trump’s own woeful response to the COVID-19 pandemic in 2020. Bush’s absurdly premature “mission accomplished” celebration of victory aboard the USS Abraham Lincoln in  May 2003 also set a new standard for ‘fake news’. The war in Iraq still had a very long way to run.

Even Obama is partly to blame. In retrospect, his public goading of Trump at various Washington Correspondents’ Dinners, though often very funny, may have unwittingly provoked Trump into running. Obama, Bryant argues, also too often backed away from confronting genuine foreign policy challenges in Libya and Syria. Obama was genuinely an economically successful president, but the fact is many American voters didn’t feel the effects. The US was in many ways much poorer in 2017 than it had been twenty-five years earlier. Many Americans polled in 2016, incorrectly believed that they were still in recession.

Now they really are. None of this is to excuse Trump himself of ultimate responsibility for the disaster of his presidency. All the chief executives named, after all, had redeeming features. Trump has none. This book merely explains how these and other factors such as a growing sense of partisan division, the rise of Twitter, the deeply flawed electoral college system and a complacent media keen to flatter Trump by endlessly suggesting he run for president and which infected by “good story bias” garnished Trump with an endless supply of free publicity enabling him to win and make the resulting nightmare possible.

Book review: Reunited nation?

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The last two weeks have been a blissful period for America-watchers throughout the world. The new US President, Joe Biden has – believe it or not – spent the past fortnight busily getting on with things, tackling unglamorous but important issues like combatting the spread of COVID-19. Just like real grown-up politicians are supposed to do. There have been no absurdly narcissistic self-aggrandising public statements, no ludicrous proposals, no bullying of reporters or anyone else. When tweets have been sent out they have been of an official nature and presumably not actually written by the president himself, rather than spewed out by an overtired and inarticulate chief executive as he sits in front of Fox News. This is very welcome. It is easy to forget this is how things are supposed to be.

Most of us are very happy to forget about the last four years for a few days but in fairness, there are lessons to be learnt from the recent US presidential election and here ‘international businessman’ (millionaire tax exile), Lord Ashcroft uses polling evidence to see what they might be. Lord Ashcroft has been a major Tory donor and a leading figure in the Conservative Party and his prejudices do occasionally show through in this short book. He makes much of the fact that the high turnout in the November 2020 election ensured that even though he came a clear second, Donald Trump scored more votes than every other candidate except Biden in US history. He makes less of how generally unpopular Trump was throughout his entire presidency. He was never a popular leader at an one single point. He also performed poorly whenever he was presented with any even half-way decent alternative. Even the much maligned Hillary Clinton led him throughout the 2016 contest even besting him by three million votes in the final popular vote, while Joe Biden, perhaps not always the most inspiring candidate in the world, beat him hands down in 2020.

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It is difficult to square Ashcroft’s assertion that Trump’s “positive view of American life and opportunities” was a key aspect of his appeal when Trump was so relentlessly negative about so many pillars of US society (the media, the military, the electoral system) himself. It’s also difficult not to believe many Trump supporters were not fundamentally deluded as evidenced by the fact so many, for example, seem to believe Europe is predominantly under socialist governments or the fact that so many of them seem to have been unable to accept Trump’s defeat after what should have been a fairly straightforward and uncontroversial result.

Ultimately, however, there is much of interest to be found in Lord Ashcroft’s poll findings. Whether it was his intention or not, they may prove helpful towards helping nothing like the Trump presidency ever happens again.

Book review: JFK: Volume 1: 1917-1956

As the American electorate prepare to decide the fate of their 45th president, here is an excellent opportunity to take a look at the life of the 35th holder of that office, John Fitzgerald Kennedy. This book from acclaimed US historian, Fredrik Logevall, in fact, concentrates solely on the first forty years of Kennedy’s life, ending with his bid for the 1956 Democratic vice presidential nomination. The fact that this bid failed was perhaps no bad thing as the main candidate, Adlai Stevenson was destined to go down to a second heavy defeat to the popular Republican President Eisenhower, a development which might have harmed JFK had he been Stephenson’s official designated running mate. Kennedy’s bid, in fact, left him very well placed to run for the presidency himself in 1960. It also represented a show of independence from the influence of his all-powerful father, the ageing former Ambassador Joe Kennedy, who had privately disagreed with his son’s attempt to become Stevenson’s Number Two.

Kennedy’s 1960 campaign, his eventful presidency and his assassination will all be dealt with in a future second volume.

The story of the young JFK is to some extent, the story of the Kennedy family itself and it is always a fascinating one, told brilliantly here with plenty of fresh new insights even if you think you’ve heard it all before. The ruthlessly ambitious but flawed father. The loving if occasionally mis-guided mother. The favourite son: Jack’s older brother Joe, who Jack was already starting to outshine even before his tragic wartime death. The tragic fates of his sisters Rosie and ‘Kick’. Bobby’s brilliant and youthful political strategising.

But Jack’s tale alone it itself a fascinating one. His easy elegance and charm. His endless battles with serious illness. His epic wartime heroism.

Some reviewers have seen similarities between Kennedy and the current president, Donald Trump and it’s true, there is some common ground. Both were born to racially prejudiced millionaire fathers of immigrant stock: Joseph Kennedy was the grandson of 19th century Irish immigrants, Donald Trump’s father Fred had German parents. Both JFK and Trump also shared an unfortunate penchant for womanising. In Trump’s case, this has resulted in a number of sexual assault accusations, a charge never levelled at JFK.

And there the similarities end. In his demagoguery and total disregard for the truth, Trump, in fact far more closely resembles the disreputable Senator Joseph McCarthy who oversaw the witch-hunts of the early 1950s, than he does Kennedy. The Kennedys’ unfortunate closeness to McCarthy is in fact, a significant point against them. Incidentally, there is a lesson here: McCarthy’s reign of terror ultimately came to an end largely due to his foolhardy decision to target the US Army in his self-serving campaigns. Trump’s own obvious contempt for the armed forces reflected in his odious comments undermining the heroism of the late Senator John McCain and about those killed in the world wars, have seriously undermined his re-election campaign.

Kennedy, in contrast, was a genuine hero of the Second World War. He maintained a cool head during the 1962 Cuban Missile Crisis. It is terrifying to imagine how someone of Trump’s volatile temperament would have fared under similar circumstances.

Finally, Kennedy frequently demonstrated a level of wit, intelligence and sophistication almost without parallel in any US president. Trump, in contrast, seems never to have uttered an eloquent sentence in his life. His most memorable slogan has not been “Ask not what your country can do for you” but his reality TV catchphrase, “You’re fired.” The “make America great again” mantra, popularised by the current president in fact long predates Trump. He is narcissistic and appears to have no real sense of humour at all. His idea of wit is to be insulting: crudely mocking a disabled man or suggesting a female interviewer’s perfectly intelligent and level-headed but challenging line of questioning must be the attributable to the fluctuations of her menstrual cycle.

In short, JFK was an infinitely better leader than Trump could ever have been. And, ultimately, a much better person. As the late Lloyd Bentsen once almost said of George HW Bush’s politically maladroit running mate, Dan Quayle in 1988: he’s no Jack Kennedy. No one is.