A politician will be asked many questions during the course of their life. “Are you going to resign, Minister?” and “Did you threaten to overrule him?” are two less friendly examples. But for anyone hoping to launch their own political career, this book asks all the critical questions anyone aspiring to political office will need to answer if they are going to overcome what should be the first major obstacle to achieving power: winning an election. Never mind, “What do I believe in?” or “why do I want to do this?” These are questions you will have to answer for yourself. Mark Pack and Edward Maxfield are seasoned veterans of a number of successful and unsuccessful campaigns. There is no agenda here, other than to educate the reader as to how best to win whatever campaign they are fighting, be it for election to parliament, parish council or to the PTA. It is full of practical advice. Now on it’s third edition, it is first and foremost an essential guidebook on how to get elected. It is not primarily intended as a source of interest for geeky political bystanders like myself. Although it does fulfil that role too, it must be said.
Let us give a few examples from the text. Have you given any thought to whose votes your trying to win? If your answer to this is “everyone’s” then think again. You need to be more targeted than that. The bad news is, you’re not going to win everyone’s votes. The good news is, you don’t have to.
Are you campaigning for continuity or change? Are you trying to win new supporters or consolidate your position with existing ones? And how do you come across to the electorate? Are you, as Steve van Riel has suggested, Darth Vader (ruthless, but effective) or Father Dougal from Father Ted (caring, consensual but ineffective)?
The book tackles everything from broad strokes to the nitty gritty. How do you recruit a loyal campaign team? How should you deal with internet trolls? How do you deal with the media and get your voice heard? How do you drum home a consistent message without sounding robotic or repetitive? How do you attack your opponents without insulting and alienating potential future supporters?
It’s all here in what remains the definitive election campaign handbook of our times.
Book review: 101 Ways To Win An Election (Third Edition), by Mark Pack and Edward Maxfield. Published by: Biteback. Available: now.
(Number I saw at the cinema then: 1. Number I have seen now: 7)
Return of the Jedi
Terms of Endearment
When I was six, my older brother took me to see Return of the Jedi.
I grew up in Peterborough, a new town in the East Midlands. As with many British towns then, there were two cinemas in the city centre in this case, the Odeon and the Canon (otherwise known as the ABC and the 123, although I’m not sure which way round it went). Even though I was pretty small, we were easily able to walk in. Later, an out of town multiplex opened and drove both of these out of business. Today, there are no cinemas in the city at all which seems appalling for a city of its size (now about 200,000 people, according to Google). I no longer live there, perhaps partly for this reason.
I loved the film. Like most people I would now agree its the weakest of the three original films but it has more memorable set pieces than, say the Empire Strikes Back and better special effects. I enjoyed the bit with Jabba the Hut, the chase through the woods and, of course, the Ewok stuff towards the end. I remember Yoda dying.
As befits a film saga which started with Episode IV, I’m pretty sure I’d never watched the first two films properly at that point, so presumably didn’t understand a lot that was going on. The first film came out when I was a baby and the second one when I was just three. I didn’t watch them properly until the 1990s. My brother was 17 then and I get the impression he’d already seen all three films more than once.
That December, I was lucky enough to get the Millennium Falcon, Jabba, Admiral Ackbar and other related toys for my Christmas and birthday presents, in addition to the CP3PO and Luke and Leia toys which I’d apparently inherited, presumably from my brother. I also remember owning a Return of the Jedi comic. Not everyone shared my enthusiasm for the franchise at this point, however. I think many people had lost enthusiasm through overexposure. This included George Lucas himself who said he would not make any more films. This contradicted earlier suggestions that he might make three prequels.
Welshman Richard Marquand directed Return of the Jedi incidentally. The importance of the Welsh sci-fi scene is often overlooked.
Otherwise, it must be said, that’s a pretty unimpressive top ten. I don’t think I’ve seen 7, 8 and 9 (I may or may not have seen Sudden Impact). I doubt Mr Mom was even shown at cinemas in the UK. Otherwise, Octopussy (which was actually partly filmed near Peterborough) is the worst James Bond film ever. Trading Places and WarGames are great ideas, poorly executed. Terms of Endearment was okay, I suppose, but surprisingly poor for a Best Oscar winner. I’m surprised Superman 3 didn’t make this list. Not that that was great either.
It should be mentioned the mid-1980s represents the absolute nadir of post-war cinema attendance. Only the pandemic years of 2020 and 2021 have been worse so far. Having peaked in the late 1940s, numbers declined steadily in the 1950s as TV and car ownership rose and went into absolute freefall in the 1960s, 1970s and early 1980s. Numbers recovered after 1985, helped no doubt, by the opening of the multiplexes I was moaning about earlier. I’m not sure how typical I was, as I was only a child but until about 1989, I often only went to the cinema once or twice myself.
Part of the problem, of course, was video. My family got their own first video player in 1983. The first films we rented were both time travel-related: Time Bandits and the 1960 Time Machine. I’m not sure what prompted my Dad (who generally dislikes sci-fi) to rent either. But I still love both films.
I also loved Return of the Jedi. Thirty years later, I would get to write the Star Wars Clone Wars annual. I’m glad I got to see one of the original Star Wars films on the big screen. This wouldn’t happen again until I was in my twenties.
The first film, initially entitled just Star Wars is released. It is an unexpectedly big hit, easily beating its nearest rivals Steven Spielberg’s Close Encounters of the Third Kind and Smokey and the Bandit to become the biggest US film of 1977. Taking inflation into account, as of 2021, it is the second biggest grossing film of all time, after Gone With The Wind. None of the younger members of the cast are well known at the time of the film’s release. Carrie Fisher (Princess Leia)j is the daughter of actors Eddie Fisher and Debbie Reynolds. Harrison Ford (Han Solo), an ex-carpenter had appeared in director George Lucas’s second film American Graffiti and was due to be in the then unreleased, much delayed Vietnam War epic Apocalypse Now (1979). Mark Hamill plays Luke Skywalker, a character Lucas once envisaged being called “Luke Starkiller”.
Star Wars is nominated for the Best Picture Oscar but loses to Woody Allen’s acclaimed comedy, Annie Hall. No other Star Wars films have been nominated for Best Picture his in the years since. In fact, no science fiction film has ever won the Best Picture Oscar (although James Cameron’s Avatar appears to have come close in 2010).
The first toys and novelisations of the saga appear. Some of the books contradict things which occur later in the films. Some feature Luke and Leia marrying, for example.
The famously terrible Star Wars Holiday Special is broadcast on US TV.
Star Wars Episode V The Empire Strikes Back is released. The first film is now dubbed, Star Wars Episode IV A New Hope (in 1981) and prequels are clearly planned for the future. The Empire Strikes Back is directed not by George Lucas but by Irvin Kershner. New characters include Yoda, Lando Calrissian and Boba Fett. Debate continues to rage as to whether A New Hope or Empire is the better film.
Hamill also appears in Sam Fuller’s World War II drama The Big Red One this year, in a largely futile bid to escape typecasting.
Star Trek II changes its name from The Vengeance of Khan to The Wrath of Khan, to avoid any confusion with the forthcoming Star Wars film which is expected to be called, Revenge of the Jedi. In the end, the Star Wars sequel’s name is itself changed to Return of the Jedi anyway.
Episode VI Return of the Jedi directed by Welshman Richard Marquand is released. It is fondly remembered for the Ewoks and for Jabba the Hutt but is usually considered narrowly the worst of the original trilogy. It is still a smash hit though. There will be no more official Star Wars films for another 16 years. Indeed, at this point, Lucas seems less keen on the idea of ever producing episodes I-III at any point at all.
President Reagan, a Star Wars fan, calls his new ambitious (and ultimately unworkable) Strategic Defence Initiative, “Star Wars”.
TV movie Caravan Of Courage: An Ewok Adventure is released. A follow up Ewoks: The Battle For Endor is released in 1985.
The Ewoks, an animated series aimed at younger children, runs for two series.
Animated series, Droids starring C3P0 and R2D2 runs for one series, with Anthony Daniels reprising his role as C3PO. It is set somewhere before A New Hope but after the three as yet unmade prequels.
Ten years on from Star Wars, George Lucas seems to have abandoned plans for any Star Wars prequels and is distracted by Indiana Jones and Star Wars related projects as well as the aftermath of his divorce.
Star Wars has also trigged a sci-fi boom at the movies since 1977.
Carrie Fisher begins a career as a successful novelist with her semi-autobiographical novel, Postcards From The Edge. Despite a troubled personal life, she enjoys smallish roles in The Blues Brothers, Hannah and Her Sisters and When Harry Met Sally during the decade. Harrison Ford is now one of the biggest stars in Hollywood thanks more to Indiana Jones and well-received roles in the likes of Witness and Blade Runner than specifically due to Star Wars itself. Hamill, stung after being rejected for Tom Hulce’s role in Amadeus (1984) has taken a break from acting.
Mel Brooks releases his rather belated Star Wars spoof Spaceballs. Featuring Pizza the Hutt and the catchphrase “the Schwartz be with you,” it receives mixed reviews.
Jedi director Richard Marquand dies suddenly, age 49.
Now in his forties, Mark Hamill begins voicing The Joker, for Batman The Animated Series. It proves to be probably his most successful non-Star Wars role and leads to lots of other voice work.
Lucas announces plans to make three films set before the 1977-83 trilogy, after all.
Peter Cushing (Grand Moff Tarkin) dies, aged 81.
To mark the franchise’s 20th birthday Special Editions of all three films are all released. Although many fans are keen to see the films on the big screen, many are annoyed by the sometimes intrusive changes Lucas inserts into these and later new editions.
Star Wars Episode I: The Phantom Menace is released. It is directed by George Lucas and is his first film as director since 1977’s Star Wars. He also directs the two subsequent sequels Attack of the Clones and Revenge of the Sith. The cast (with the exception of newcomer Jake Lloyd who plays young Anakin) are, unlike the 1977 film, mostly quite well known already: Ewan McGregor , Natalie Portman, Liam Neeson and Samuel L. Jackson.
The Phantom Menace makes more money than any of the first six Star Wars films (ignoring inflation).
The film disappoints many however, criticism (now often on the newly established internet) largely centring on, the racial stereotyping evident in the character of some of the alien species, the character of Jar Jar Binks and the apparent overuse of CGI (and many other things). The character of Darth Maul proves popular, however.
Sir Alec Guinness (Obi-Wan Kenobi) dies age 86. He did not enjoy the production of Star Wars (Harrison Ford dubbed him “Mother Superior” on set) but liked the finished product when he saw it. The role did make him very rich but he disliked the fact that he was soon better known for it than anything else in his forty years on screen.
Episode II Attack of the Clones is released with Hayden Christiansen (then largely unknown) joins the cast as the older Anakin. A light sabre fight featuring Yoda proves popular and generally the film is slightly better received than Phantom (although does much less business).
Genndy Tartakovsky produces Clone Wars, an acclaimed animated series set between Attack of the Clones and Revenge of the Sith.
Episode III Revenge of the Sith, the third and final prequel is released. It is much more popular than either Phantom or Clones with fans and is the second highest grossing SW film thus far (ignoring inflation). Most fans prefer the 1977-83 trilogy, however. There are to be no more proper Star Wars films for another decade.
Star Wars: The Clone Wars, an animated film is released. It is panned by the critics and flops at the box office. Despite this, a new Star Wars: Clone Wars TV series begins. Tartakovsky, who was behind the first Clone Wars series is not involved.
Empire Strikes Back director Irvin Kershner dies aged 86.
Disney buys the Star Wars franchise off Lucas for $4.05 billion or £2.5 billion. Plans for a new trilogy, the first directed by J.J Abrams, then at the helm of the two recent Star Trek films.
Clone Wars is cancelled as focus shifts towards the new films.
Star Wars Rebels, a 3D CGI animated series set between Revenge of the Sith but before A New Hope begins.
Rogue One, a spin off Star Wars film is due for release in 2016, followed by another spin-off film based around Han Solo’s early years.
Ford, scheduled to feature in The Force Awakens is slightly injured in a light aircraft crash. His 73rd birthday is in July.
Christopher Lee (Count Dooku in the prequels, though better known for many other roles) dies aged 93.