So, ‘Facebook’ has changed its name to ‘Meta’.
Talking to people about Facebook is a bit like talking to them about God: no two people see it in quite the same way and most people don’t really believe in it all. My own personal experience of Facebook is that it has become an increasingly faceless experience in recent years anyway. It has certainly never felt anything like reading a book. A book of faces sounds more like an album anyway.
Whatever else it might be, it certainly isn’t very ‘meta.’ Facebook (today aside) does not talk about itself endlessly. This would work better as a new name for the BBC. No, Facebook works best as a means to keep up with old friends or rivals without having to suffer the indignity of talking to them. The name ‘Eyeball’ would work better.
As for Twitter? The name ‘Twitter’ suggests a pleasant, idle conversation, perhaps one overheard in the distance through an open window which you might feel drawn towards joining in. The reality is somewhat different. These days Twitter is more akin to overhearing two cats fighting nearby. It is the living realisation of the Monty Python sketch where a man turns up and politely books himself in to have an argument. Arguments can be found on Twitter 24 hours a day. Just type in one of the magic words, ‘Boris,’ ‘Trump,’ ‘Brexit,’ ‘vaxxers’ or ‘BBC.’ ‘Bluster’ would be a more suitable name than ‘Twitter.’ Or perhaps ’Fume,’ ‘BeltUp or ‘Firestorm.’
Amazon is a dramatically inappropriate name as the Amazon rainforest is the one part of the world most gravely threatened by its continued existence. Perhaps a better name for it would draw immediate attention to its leading role in precipitating environmental catastrophe. What’s the simplest way to make water levels rise? Putting stones in it. Perhaps that would be the idea name for it? Water Stones?
Facebook is, of course, of a similar vintage to MySpace. This was actually a perfectly good name suggesting the user had captured their own little bit of the internet in which they were at liberty to express themselves freely. MySpace is, of course, now long defunct. But we live in an age where ‘extinction’ like ‘meta’ has in itself become a fashionable buzz word. Had MySpace only had the foresight to change its name to something like ‘Extinction’ or ‘Oblivion,’ I suspect it would still be with us today.